HOSPITALITY
Scents and fragrances can enhance the positive factors of happiness, sensuality, relaxation and stimulation. Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors
Major companies have long understood the power of scent marketing. Cruise lines and hotels, for example, use branded scents in their rooms and then include those same scents in their follow up mailings to evoke fond vacation memories. They've done the research, and they go through these efforts because they've found a direct correlation between scent marketing and increased sales.
Benefits of Scenting in Hospitality
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Create a multi-sensory experience in public areas and trigger an emotional connection with your guests to your property.
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Eliminate in-house spray bottle techniques saving both time and labor.
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Eliminate offensive odors including mildew, smoke and other unintentional smells.
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Scent can create different moods. It can relax customers, invigorate guests, improve employee productivity.
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Allow guests to take a mental imprint of their experience home by offering your signature product in mini-bars and gift shops.
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Add a new dimension to your hotel catering events by offering your guests the option to scent their event.
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Create a signature scent and take your brand to the next level.
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Consumers evaluate scented products as being of higher quality.
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75% of our emotions are generated by what we smell.
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Scented environments stimulate sales and repeat business.
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Scent enables customers & guests to recall a brand and better communicate the brand’s attributes.
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A scented space is inviting; it attracts customers and encourages them to stay longer.
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Scent evokes pleasurable memories and reduces stress.
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Scent can create positive associations with an event or experience.
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Scent can create different moods. It can relax customers, invigorate guests, improve employee productivity!
Case Studies
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Scented areas are perceived as higher-end and more luxurious. A Nike study showed scent affected desirability of shoes in 84% of subjects, with subjects willing to pay 10-20% more in scented environments.
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Dr. Eric Spangenberg, a researcher at WSU, found that a group of 100 people on average spent 20 percent more money and bought more items while shopping in the presence of a simple scent versus no scent at all.
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Studies have shown that a scented environment leads to consumers staying longer, and spending more. A study of Las Vegas slot players showed they spent 45% more in a scented environment than those in an unscented one.
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“Smell has a greater impact on purchasing than everything else combined,” says Alan Hirsch, neurological director of the Smell & Taste Treatment & Research Foundation in Chicago. “If something smells good, the product is perceived as good.” One theory, according to Hirsch, is that smells are linked with emotions. "The portion of the brain that controls smell is located in the limbic lobe, the center part of the brain that also controls emotions," he explains. "The quickest way to change emotions is with smell."
