THE ULTIMATE BRAND EXPERIENCE
Public transportation is an effective means to travel the world, explore new cites, or just get to work. However, with so many people using public transportation daily, it may not always provide a pleasurable experience. A distinctive welcoming fragrance can dramatically improve a traveler’s experience.
Scent Facts
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Scent evokes pleasurable memories and reduces stress and anxiety.
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75% of our emotions are generated by what we smell.
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Scented environments stimulate repeat business.
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Scent enables customers to recall a brand and better communicate the brand’s attributes.
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Scent can create positive associations with an event or experience.
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Scent can create different moods. It can relax customers, invigorate guests, improve employee productivity!
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Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors
Case Studies
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Singapore Airlines is a pioneer in the practice. The stale air of a pressurized airline cabin isn’t the best smelling space, as every weary traveler knows. Singapore Airlines recognized this over 30 years ago, and was one of the first to develop a custom scent to spray into their hot towels. The floral and citrus fragrance was so popular that the airline gave it a name: Stefan Floridian Waters.In addition to improving the smell of the stale air, Singapore Airlines and other airlines aim to use that a calming scent to help reduce anxiety and improve customer experience in flight.